Makeup Forever Ultra HD Foundation

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Makeup Forever is an often overlooked brand. Hardly any press, even less hype.  Yet, they have one of the most reliable brands on the market.


  • Cost-effective
  • Sheer to Medium buildable coverage
  • Hygienic pump bottle
  • Works well for oily skin
  • Wide shade range if you are fair in complexion


  • Doesn’t work for oily skin
  • Tests on animals (not cruelty-free)
  • Not Vegan
  • Doesn’t offer super full coverage
  • Lasts about six hours


Retailing at Sephora for $52CAD, you get an ounce of product, which is standard.  There is a variety of warm and cool shades to suit everyone in a fair range.  If you have super deep skin tones, you will be disappointed.  The coverage is sheer, yet weightless.  I wanted more coverage, so this didn’t float my boat in the least.  Although the product applies beautifully and blurs imperfections, it really only lasts approximately 6 hours before it gets super oily and starts to break up.  4ever2.jpg

This product is terrific for no makeup look days, or just running around.  It works wonderfully for days where touchups aren’t a huge problem.  The downside, they are not Vegan or Cruelty-free.  In today’s market, there are lots of options that help out our animal friends.  I am somewhat disappointed at the lack of sunscreen in the product.  It isn’t necessary. However, it would set the brand apart.

The formula is on the runny side, but it buffs in well and does look beautiful once set with powder.

Tell us about your experience with this product? What is your favorite foundation?  Let me know in the comments below or chime in on Twitter, Facebook, or Instagram @everydaybeaut11. Find us on Flipboard at Beauty to the Test Magazine. Click the subscribe button and share us with your friends.

As described on the Sephora website:

What it is: A top-selling foundation with buildable coverage and a natural finish, best suited for normal to combination skin.

Coverage: Medium

Finish: Natural

Formulation: Liquid

Skin Type: Normal, Dry, Combination, and Oily

What Else You Need to Know: This weightless formula—MAKE UP FOR EVER’s most iconic foundation—boasts buildable, medium coverage and a second-skin finish that blurs and smooths imperfections. Often cited as one of the best foundation liquids, this pro-essential ranges in shades from deep to light and undertones from cool to warm.


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