Hey everyone, I usually am here with a product review or a trend and today is a little different. Now and then I run across a deal that is such a steal I feel compelled to share it with you all. So, here we go.
As you may be aware, I am somewhat of a mascara addict. I love it, I never leave home without it, and there are a fair share of hits and misses on the market ranging from the fantastic L’Oreal Lash Paradise to the Lancome Definicils. In a crowded market, and it is challenging to reason out what exactly makes a good value. Typically, I go by cost per ml versus the amount of shelf life for a product. For example A 30ml bottle of liquid foundation for $20. This works out to .66 cents per ml of product. Then factor in the amount of time that you have to utilize the product before it expires. For foundation, this is typically a year. So, in theory, you would have plenty of time to use the product before it expires.
Mascara, on the other hand, expires in three months. Do you still want to use it after that? Not so much. Think bacterial growth. Ick. This is where a lot of people get led astray. When calculating your ROI (Return on Investment), you need to factor in the amount of time before the product expires. I love high-end formulas, but typically I can not justify paying $57 for a Tom Ford mascara knowing it is only going to be good for 90 days. ( That works out to .64 cents per day)
I firmly believe that you can have luxury products and still not blow the budget unless you want to. Sephora offers a great kit called Lashstash to go. For $34 you receive a decent sized tin with five different mascara minis and a certificate for a full sized product of your choice. You end up with six mascaras for $34 that works out to $5.67 per mascara. Which is super on par with drugstore prices. It is a great way to test out a bunch of luxe products and best of all the typical user won’t end up going through a mini mascara in three months. The kit changes regularly to include different companies.
We now conclude our preemptive mathematics and deal shopping session. What is your favorite way to calculate a deal? Have you tried mini kits? Let me know what your thoughts are in the comments below, or chime in on Twitter, Facebook or Instagram @everydaybeaut11. Find us on Flipboard at Beauty to the Test magazine. Don’t forget to click the subscribe button so that you are informed every time we publish.